Why Do You Need SEO?
Importance of SEO and Its Benefits. Also some figures to prove the fact.
Traffic received from the organic SEO links provides the
highest ROI across all industries.
Search engine optimization or SEO is considered to be the soul of website marketing. It is one of the few ways to get traffic to your
website for FREE. Compared to Pay Per Click or other types of paid advertising
efforts, the top 10 links on the search results page are free every time
someone clicks the link.
Some Numbers to Back this all up:
Statistics show that 92% of people who find your website get
there from a search engine. Google controls roughly 70% of the search market
with Bing and Yahoo fighting to get back in the game. The days of the Yellow
Pages books are dead. If you’re website does not have high visibility with the
search engines, you cannot compete.
As described on the SEO page of this site, the search engine
results page contains both paid links (PPC) as well as the organic links on the
left hand side of the page. Studies show that almost 80% of users click on the
organic links compared to only 20% who click on the paid links. Keep in mind
that you don’t pay each time someone clicks these SEO links.
Search Engine Click-Thru Behavior i Prospect's study shows that most people, 62% never clicked
past the 1st page of results.And only 28% ever click on a result on page 2 or
3 of the search results. This statistic has probably become even more biased to
the 1st page of results now that users are searching for longer phrases with up
to 5-6 words in their phrase. The result is that the search results are more
specific and more accurate so there is no need to go to the 2nd page.
Who Gets The Most Clicks On the 1st Page of Google?
The chart below shows what % of the
clicks a website will receive based on what # its ranked. The website in the
1st position gets 42% of the clicks and 2nd position gets almost 12% of the
clicks.This results in the website in the #1 position receiving almost 4 times
as many clicks as the guy in the 2nd position.. The website in the #10 spot
gets 14 times fewer clicks than the #1 position.*This statistic applies more to
E-Commerce websites where products are standard.
